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Image by Jordan Whitfield
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About Me

I have a background in Sales, Marketing, Content writing and Advertisement with 9 years of professional working experience in Colombia, London, Germany and Spain. My background has helped me excel in different areas of communications and marketing for early stage startups as well as multinational corporations. I'm particularly excited about creating content, growing brands and starting conversations that inspire. I flourish in multicultural environments and diverse teams.

Professional Experience

Freelance Marketing Expert

In light of my new venture, I am now consulting for companies as an independent contractor. Range includes all marketing efforts, offline and online. You can see my services in the homepage of this website.

Marketing Director, Founding Member

Senior Digital Marketing Manager (2022 – 2023)

Head of Marketing (2021 – 2022)

Digital Marketing Manager (2019 – 2021)

Digital Marketing Manager (2019)

Digital Marketing Manager (2016 – 2019)

International Sales Manager B2B (2014 – 2016)

Project Manager (2014)

I am currently a resident in an incubator program called SDG Lab. We are building an app in the Femtech (Female Health Technology) sector. I am member of the founding team and I am responsible for the marketing, community and growth of the brand. 

Responsible for the overall marketing Reloadly Strategy: Marketing automation, paid campaign automation, generating marketing qualified leads, conversion optimisation campaigns, defining user personas, CRM automation. 

 

Orchestrating a cohesive customer/ prospect journey for digital demand generation and nurture programs. Generating qualified leads and conduct continous market research to identify new prospects. 

Led a team of 5 marketing members. Built the marketing department from cero. From hiring and onboarding to performance management. Responsible for all global marketing strategy (online & offline) and its implementation.

 

Created a 1 year marketing plan, global website in 5 languages, Sales CRM implementation, 1 year worth of email campaigns (in 5 languages), Paid media campaigns (Google & Facebook Ads), Grew SEO by 400% (in 5 languages), and grew social media presence by 1000%.

Led a team of 4 marketing members. Built the digital marketing department from cero by hiring and outsourcing talent.

Built more than 20 websites for clients around the world (e-shops and landing pages).

 

Spearheaded paid media strategies ( Google & Facebook Ads) for more than 10 clients around Europe.

 

In charge of copywriting for landing pages, social media, marketing videos, newsletters, prints, TV ads, funnels, Website's SEO, and blogs.

Led all pre & post production of marketing videos for all clients in Europe (including storyboards, script writing, editing, and colouring).

Managed and execute the company’s social media marketing plan.

 

Responsible for creating the content marketing strategy.

 

Conduct keyword research and use SEO guidelines to optimize content.

 

Coordinated with marketing and design teams to illustrate articles.

In charge of planning and managing marketing campaigns that promote a company's brand & products.

 

Full ownership of social media profiles Facebook, Instagram & Youtube.

 

Responsible for reaching the correct target audience, increasing traffic & improving conversion rates of campaigns.

Responsible for finding new customers, promoting and selling the company's products around the world.

 

Responsible for sales budget, progress reports, product pitching, customer needs, and the pricing of products.

 

Generating leads, and exceeding sales goals.

Researched and produced a number of revenue record-breaking conferences in various industries, in a highly entrepreneurial startup company.
 

Wrote commercially engaging, executive level website and marketing copy to generate delegate revenue on your event.


Helped create the sales and marketing strategy to drive revenue on your project.


Led the event on the day including delivering an opening speech to hundreds of senior delegates.

Tools

Wordpress - Shopify - Wix - Leadpages - Click Funnels - Mailchimp - Active Campaign - Google Ads - Google Analytics -Facebook Ads - Linkedin Ads - SEMRUSH - Ubersuggest - Adobe Premier Pro -  Canva - Later

Language

Bilingual in English and Spanish
Worker with Ladder

Hobbies

Aeroyoga, Hiking, trekking, roller blading, reading, meditating, and socializing.

Personality Traits

Natural Leader, problem solver, extroverted, honest, accountable, ethical, flexible, team player and technologically competent.
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